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Educational Background

B.A. Acadia university 1986
M.B.A. Dalhousie University 1988
Ph.D. University of South Carolina 2000

Professional Experience

Industry Experience

• Proaktive Solutions LLC - Fl USA
• Analyst / Consultant, Ziff Energy Group - AB Canada
• Independent Contractor/Financial Analyst - AB Canada
• Marketing Analyst, Norcen Energy Resources Ltd. - AB Canada
• Petro-Canada Incorporated - Marketing Analyst - AB Canada

Teaching Experience

• ����100%��׼һФһ�� FL USA
• University of South Carolina, SC USA
• Acadia University, NS Canada
• Mount Saint Vincent University, NS Canada
• University of Calgary, AB Canada
• Southern Alberta Institute of Technology, AB Canada

Current Courses

• Advanced Marketing Management (DBA)
• Marketing Management
• Marketing Analysis & Strategy
• Consumer Behavior (G and UG)
• Market Research
• Advertising and Promotion
• Brand Management
• Marketing Principles

Selected Publications

PRJ Research

(H-index 9; I10-index 9; H-G-index 10.25; 24 PRJs; 3,114 Citations; 82 SWs)

Cudmore, B. Andrew and Sherry Jensen (2019) "Performance Enhancing Drugs: The Negative Impact of Adverse Health Effects and Public Embarrassment," The Journal of Management and Engineering Integration (Winter), (12), 16-24.

Swain, Scott D. and B. Andrew Cudmore (2018), "Human Hands and Technology Adoption," The Journal of Management and Engineering Integration, (Summer), 11 (1) 46-63.

Swain, Scott D. and B. Andrew Cudmore, (2016), "How Players Respond to Monetary Incentives in Online Poker Promotions," The Journal of Management and Engineering Integration, (Summer), 9 (1), 93-100.

Holmquist, John P. and B. Andrew Cudmore (2013), “English in Korean Advertising: An Exploratory Study," The International Journal of Marketing Studies, 5 (3), (June), pp. 94-103.

Holmquist, John P. and B. Andrew Cudmore (2013), “English in Japanese and Philippine Advertising: An Exploratory Comparison," The Journal of Global Business Management, 9 (1), (February), pp. 82-91

Swain, Scott D., B. Andrew Cudmore and Danny Weathers (2012), “Communicating Product Safety Innovations: When Labels Signal Greater Manufacturer Responsibility,” The Journal of Management and Engineering Integration, (Fall), pp. 58-65.

Cudmore, B. Andrew and Scott D. Swain (2011), “The Conditional Indirect Effects of Corporate Social Responsibility Packaging Cues on Purchase Intentions,” The Journal of Management and Engineering Integration, 4 (2), 92-100.

Cudmore, B. Andrew (2011), "Sustainable Energy: The Importance of Consumer Awareness, Acceptance and Action", International Journal of Sustainable Development, 14, 1-2, pp.154-174.

Cudmore, B. Andrew, Paula E. Bobrowski, and Tinatin Kiguradze (2011), “Encouraging Consumer Searching Behavior on Healthcare Websites”, Journal of Consumer Marketing, 28, 4, (Fall/Winter), pp. 290-299.

Kulkarni, Jyoti. B. Andrew Cudmore and Anthony T. Fischetti, (2010), “The Importance of Timeliness and Accuracy on Consumer Attitude in a Pharmacy Chain Context,” The Journal of Management and Engineering Integration, 3, 1 (Summer), pp. 14-20

Cudmore, B. Andrew, John Patton, Ng, Kemble, and Charles McClure (2010), “Millennials and Money Management, Journal of Management and Marketing Research, 4 (March), pp. 11-28.

Baranishyn, Michael, B. Andrew Cudmore and Tim Fletcher, (2009) “Customer Service in the Faceof Flight Delays,” Journal of Vacation Marketing, 16, 3, pp. 201-215

Cudmore, B. Andrew, Jenny McCoy, Joe Shuhy and Jim Taylor (2009), “Engaging the Website Customer: An Interactive CPA Model,” Journal of Internet Commerce. 9, 3-4, pp. 288-308.

Cudmore, B. Andrew, Arjeta Trolljela and Jenny McCoy (2009), “Entrepreneurial investment in the Shkodra Region: Opportunities for Women in Tourism,” Entrepreneur Executive, 14, pp. 31-48.

Cudmore, B. Andrew and John Patton (2007), “The Intimate Marketer: Personalized Direct Marketing Strategies in a Wireless Environment,” Journal of Internet Commerce, 6 (4), 1-33.

Becker-Olsen, Karen L., B. Andrew Cudmore, and Ron P. Hill (2006), “The Impact of Perceived Corporate Social Responsibility on Consumer Behavior,” Journal of Business Research, 59 (January), pp. 46-53.

Cudmore, B. Andrew and Paula Bobrowski (2003), “Working the Web,” Healthcare Marketing Services (fall), pp. 37-46.

Becker-Olsen, Karen and B. Andrew Cudmore, (2004) “When Good Deeds Dilute Your Equity,” Advances in Consumer Research, eds. Punam Anand Keller and Dennis W. Rook, Atlanta, GA, Association for Consumer Research ,31, 78-79. (competitive paper)

Becker-Olsen, Karen and B. Andrew Cudmore, (2003) “Consumer Response to Corporate Social Initiatives: A Look at the Effects of Fit and Motivation,” European Association for Consumer Research, 6, 350.

Cudmore, B. Andrew, Terry Lease, Barbara Pierce, Michael Slotkin and Alex Vamosi (2002), “Student Perceptions on Distance versus Traditional Classroom Based Learning: Survey Results from a Dual Taught Accounting Course,” Journal of Accounting and Finance Research, 10 (3), pp. 1-14.

Scott D. Swain, Cudmore, B. Andrew, and Karen Becker-Olsen (2002), “The Effect of Celebrities' Personal Lives on the Brands They Endorse,” Advances in Consumer Research, eds. Punam Anand Keller and Dennis W. Rook, Atlanta, GA, Association for Consumer Research.

Book Chapter

Cudmore, B. Andrew (2003), Motivations: Understanding the many Markets of Ecotourism in Hungary, in How Science Can Support Environmental Protection: ����100%��׼һФһ��-BME Partnership Programme Yearbook 2003, (ed.s), G. Nelson and I. Hronszky, Arisztotelész Publishing Company: Budapest.

Dissertation

Cudmore, B. Andrew (2000), “The Effect of Store Image, Package and Price Similarity on Consumer Perceptions of Store Brand Quality.

Peer Reviewed Scholarly Works (abstracts/proceedings/presentations):

Sonnenberg, Christian and B. Andrew Cudmore (2023), “A Scalable Framework for Dynamic Interface Testing of Augmented Reality Marketing Applications,” International Conference on Industry, Engineering, and Management Systems (IEMS)

Nathaniel M. Edwards and B. Andrew Cudmore (2023), “Subsidized Student Loan Ubiquity: Is the Burden Keeping Bright Minds out of STEM?” International Conference on Industry, Engineering, and Management Systems (IEMS)

Swain, Scott D., and B. Andrew Cudmore (2023), “When Reviewers Overestimate the Helpfulness of their Reviews International Conference on Industry, Engineering, and Management Systems (IEMS)

Swain, Scott D., and B. Andrew Cudmore (2023), “Service Recovery: When Playing It Safe is a Dangerous Strategy,” International Conference on Industry, Engineering, and Management Systems (IEMS)

Swain, Scott D., and B. Andrew Cudmore (2022), “The Risks of Overcompensation in Service Recovery Strategies” ”, International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew and Christian Sonnenberg (2022), “Contextualized Information Adaptation for Marketing with Augmented Reality Displays”, International Conference on Industry, Engineering, and Management Systems (IEMS)

Ayers, Sarah A. and B. Andrew Cudmore (2022), “The Effect of Agile Methodology Fit on Software Development Team Outcomes“, International Conference on Industry, Engineering, and Management Systems (IEMS)

Chicvak, Robert and B. Andrew Cudmore (2022), “How to facilitate the Adoption of Artificial Intelligence in Middle-Market Businesses“, International Conference on Industry, Engineering, and Management Systems (IEMS)

Dansky, Steve and B. Andrew Cudmore (2022), “Marketing Challenges for the Next Generation of Nuclear Power: Has Deregulation Eliminated the Nuclear Option”, International Conference on Industry, Engineering, and Management Systems (IEMS)

Dansky, S. & Cudmore, B. A. (2022). Marketing challenges for the next generation of nuclear power: Has deregulation eliminated the nuclear option? Proceedings of the 2022 International IEMS Conference, Ed. M. Edwin Sawan, Cocoa Beach, Florida, March 14-15, 2022, p.88-100. ISSN:2690-3210 (print), 2690-3229 (online). 

 Gillan, Kristen and B. Andrew Cudmore (2022), “Patient Retention Strategies in Clinical Trials: The Value of Patient Feedback”, International Conference on Industry, Engineering, and Management Systems (IEMS)

 Holloway, Keith D. and B. Andrew Cudmore (2022), “The Effect of Agile Methodology Fit on Software Development Team Outcomes“, International Conference on Industry, Engineering, and Management Systems (IEMS)

Ruiz, Gabriel and B. Andrew Cudmore (2022), “The Effect of Agile Methodology Fit on Software Development Team Outcomes“, International Conference on Industry, Engineering, and Management Systems (IEMS)

Schumann, Melissa and B. Andrew Cudmore (2022), “Exploration of Implementing an Internal Marketing Strategy to Influence Intrapreneurial Behavior in Business Organizations“, International Conference on Industry, Engineering, and Management Systems (IEMS)

Dowgiallo, Clare and B. Andrew Cudmore (2021), “An Exploration of the Factors Affecting the Success of the Small Business Administration (SBA)”, International Conference on Industry, Engineering, and Management Systems (IEMS)

Hilton, Chandy-Kay and B. Andrew Cudmore (2021), “A Taxonomy and Content Analysis of e-Commerce Firm Communication Tools”, International Conference on Industry, Engineering, and Management Systems (IEMS)

Hutchison, Kevin and B. Andrew Cudmore (2021), “The Impact of Project Management Professional (PMP) Certification: Employee and Manager Perceptions on Performance”, International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew, (2020) “Bamboo: A Sustainable Marketing Opportunity for the Tripura Region of India,” International Conference on Business Management (ICBM) – (Feb 27-29)

Quinones, Edgar and B. Andrew Cudmore (2020), “Adaptive Acquisition: A Cure for Contract Inertia,” Defense Acquisition, (January-February), pp. (22-25).

Cudmore, B. Andrew and Chris Sonnenberg, (2020), “Cognitive Load: Opportunities and Challenges with Augmented Reality”, International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew, (2020), “The Truth about Plastic: Influencing Consumers Perceptions through a Collectivist Perspective”, International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew, (2020), “Critical Thinking Exercises: An Effective Tool of Instruction”, International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew, Scott D. Swain, (2019), “The Influence of CSR-focus, Mission Type, and CSR-innovativeness on Perceived Brand Image of Innovative Firms,” International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew and Kris Markov, (2019), “Differences in Coping with Stress across Majors and Psychological Differences,” International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew and Jack Clark, (2019),"The Influence of Control and Athlete Skill Level on Attitude, Motivation, and Assessment of the Coach Style," International Conference on Industry, Engineering, and Management Systems (IEMS)

Swain, Scott D., Richard C. Hanna and B. Andrew Cudmore, (2018), " Managing Digital Promotions to Account for the Dual Effects of Time Limits on Customer Response", International Conference on Industry, Engineering, and Management Systems (IEMS)

Swain, Scott D., and B. Andrew Cudmore, (2018), "Crowdsourcing Competitions and the Ownership of Ideas", International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew, Scott D. Swain, Alexei Rakowitsch, and Titas Vainauskas, (2018), "The Influence of Coach Gender and Athletic Skill on the Athlete Attitude and Motivation", International Conference on Industry, Engineering, and Management Systems (IEMS) 

Cudmore, B. Andrew, Scott D. Swain and Samantha Porter, (2018), "The Role of Length and Ambiguity of Movie Trailers on Customer Attitudes and Intentions to Attend the Movie", International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew, Jiongtong Fang, Jiaming Yang  and Zhihong Liu, (2018), " The influence of Screen Size and Screen Type on the Perceived Effectiveness of Smart Phones", International Conference on Industry, Engineering, and Management Systems (IEMS)   

Swain, Scott D., Richard C. Hanna and B. Andrew Cudmore (2017), “Using Clickstream Analysis to Examine In-store Technology Appropriation among Wine Shoppers”, International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew, Jim Sparks, and Scott D. Swain,  (2017), "The Moderating Role of CSR Focus on Consumer Responses to the CSR Initiatives of Low and High Ability Firms", International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew, Jim Sparks, Scott D. Swain, and Enrique Perez, (2017), "The Influence of a Firm’s CSR Innovativeness and CSR Focus on Customer Attitudes", International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew, Rupert Pattison and Chris Sonnenburg, (2016), "Online Poker: A Stimulus Based Incentive", International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew, Antonio Castillo, Daniela Iacobelli, and Danielle Renfro, (2016), "Party vs. Issue: Voter Attitudes and Intentions toward Voting", International Conference on Industry, Engineering, and Management Systems (IEMS)

Scott D. Swain, B. Andrew Cudmore and Danny Weather (2015), “A Dyadic Analysis of Online Consumer Reviews,” International Conference on Industry, Engineering, and Management Systems (IEMS).

Swain, Scott D. and B. Andrew Cudmore, (2015), "The Challenges of Being Different at Making a Difference," International Conference on Industry, Engineering, and Management Systems (IEMS).

Swain, Scott D., B. Andrew Cudmore, and Jonathan D. Hibbard, (2015), "Impact of Mixed Retail Experiences on Consumer Impressions of Salespersons", International Conference on Industry, Engineering, and Management Systems (IEMS)

Cudmore, B. Andrew, Scott D. Swain, Jared Maynard, Semy Makonnen and Michele Condjella Corporate Social Responsibility: A Package Safety Labeling Context, (2012), International Conference on Industry, Engineering, and Management Systems (IEMS).

Swain, Scott D., B. Andrew Cudmore and J. Daniel Wadden (2012), When Companies Make Customers Feel Guilty, International (2012), Conference on Industry, Engineering, and Management Systems (IEMS).

Cudmore, B. Andrew, Anthony T. Fischetti and Scott D. Swain (2012), Evaluation of a Systematic Manipulation of Cigarette Warning Labels on Consumer Attitudes toward Smoking, 2012 International Conference on Industry, Engineering, and Management Systems (IEMS).

Williams, Matthew, Donald P. Wilson, B. Andrew Cudmore, Tinatin Kiguradze, and Scott D. Swain (2011), “Telecommuting: Impacts of Work Environment and Salary on Employee Attitude and Motivation,” 2011 International Conference on Industry, Engineering, and Management Systems (IEMS). 

Dean, Christopher, Jasmine Tucker, B. Andrew Cudmore, and Scott D. Swain (2011), “Corporate Image Benefits: The Role of Fair Trade and Charitable Donations in a Coffee Context,” 2011 International Conference on Industry, Engineering, and Management Systems (IEMS). 

Swain, Scott D. and B. Andrew Cudmore, (2009), “Order Effects in Retail Service Encounters,” 2009 International Conference on Industry, Engineering, and Management Systems (IEMS). 

Cudmore, B. Andrew, Shelly Luna and Shaina Weltman, (2009), “Wine: The Label that Does Matter,” 2009 International Conference on Industry, Engineering, and Management Systems (IEMS). 

Cudmore, B. Andrew, and Jyoti Kulkarni, (2009), Customer Service at a Pharmacy,” 2009 International Conference on Industry, Engineering, and Management Systems (IEMS). 

Shah, Megh Shah, Chiou Pang, Courtney Harless and B. Andrew Cudmore (2008), “Movie Previews: Influencers or Predictors?” IABPAD Conference Proceedings, 906-910.

Vega, Brian, Jon Julian, Desmond Greene and B. Andrew Cudmore (2008), “Discouraging Smoking: One Pack at a Time,” IABPAD Conference Proceedings 898-901.

Mossali, Leah, B. Andrew Cudmore and Barbara Fitzsimmons (2008), “Hurricanes: Should I Stay or Go?”IABPAD Conference Proceedings, 902-905.

Brando, Denneil, Susan Stephens and B. Andrew Cudmore (2008), “Transformational versus Transactional Management Style:  How They Relate to Gender,” 2008 International Conference on Industry, Engineering, and Management Systems (IEMS). 

Diehl, Arnould, B. Andrew Cudmore and Scott D. Swain (2008), “The Perceived Importance of an Internationally Diverse and Engaged Student Population,” 2008 International Conference on Industry, Engineering, and Management Systems (IEMS). 

Miller, Brandon, Jonas Dewitte, B. Andrew Cudmore and Scott D. Swain (2008), “Youth Athletes’ Attitudes Toward Performance Enhancing Drugs,” 2008 International Conference on Industry, Engineering, and Management Systems (IEMS). 

Swain, Scott D., B. Andrew Cudmore, Ronaldo Menezes, and Zeeshan-ul-hassan Usmani (2008), “Retail Technology and Consumer Preference Interdependence.” 2008 International Conference on Industry, Engineering, and Management Systems (IEMS). 

Swain, Scott D., Jonathan D. Hibbard, Richard C. Hanna, and B. Andrew Cudmore (2008), “A Signal Detection Approach for Assessing Response Biases in Consumer Confusion,” 2008 International Conference on Industry, Engineering, and Management Systems (IEMS). 

Cudmore, B. Andrew and Heather L. Cudmore (2007), “Study Abroad: An Educational Form of Tourism,” Proceedings for the 5^th Bi-Annual Symposium of the International Society of Culture, Tourism and Hospitality Research.

Cudmore, B. Andrew, David Palmisano, and Robert Wiles (2007), “Fossil Fuel and Environmental Concerns: A Tug of War.” International Conference on Industry, Engineering, and Management Systems Proceedings (IEMS), 749. 

Cudmore, B. Andrew and Marc Harrington (2007), “The Importance of In-flight Entertainment,” International Conference on Industry, Engineering, and Management Systems Proceedings (IEMS), 749. 

Wadden, Danny, Scott D. Swain and B. Andrew Cudmore (2007), “The Iniquity of Inequity: Negative Effects of Giving Consumers More than they Deserve,” International Conference on Industry, Engineering, and Management Systems Proceedings (IEMS). 

Cudmore, B. Andrew and Arjeta Dibra (2007), “Resources of the Shkodra Region: An Entrepreneurial Opportunity,” International Conference on Industry, Engineering, and Management Systems Proceedings (IEMS). 

Shuhy, Joe, Jim Taylor and B. Andrew Cudmore (2007), “An Innovative Solution to Click Fraud,” IABPAD Conference Proceedings, 1289-1292.

Fisher, Jay, Ashish Vyas, Peter De Langen and B. Andrew Cudmore (2007), “Call Center Technology and Customer Satisfaction,” IABPAD Conference Proceedings, 1291-1292.

Cudmore, B. Andrew, Wakimba Lettsome, and Sanchez Brooks (2007), “Student Procrastination and the Influence of Locus of Control and Attractive Alternatives?” IABPAD Conference Proceedings, 1292-1294.

Cudmore, B. Andrew Cudmore, Nat Yangwanitset and La’Tarica Riley (2007), “Call Center Service Recovery: A Focus on Empowerment and Comprehensive Compensation,” The Proceedings of Academy of Business Disciplines, (ed.) C.D. Strupeck.         

Cudmore, B. Andrew, David Hinchee and Tenisha Chase (2007), “Beginning the Trip Delayed: Opportunities for Better Service,” The Proceedings of Academy of Business Disciplines, (ed.) C.D. Strupeck.

Harrell, Kelman, Wayne Welch, Jose Vargas, and B. Andrew Cudmore, (2006), “Once Oil is Gone” 2006 International Conference on Industry, Engineering, and Management Systems (IEMS).

Cudmore, B. Andrew, Paul Stone, Randy Pitts and Matt Hasler (2006), “More Than a Pretty Face,” 2006 International Conference on Industry, Engineering, and Management Systems (IEMS). 

Kenneth Ratcliff, Warren Harris, Beth Bedwell and Cudmore, B. Andrew (2006), “Computer Monitoring – Another Look at Privacy,” Society for Marketing Advances Proceedings.

Tisdale, Rebecca and B. Andrew Cudmore (2006), “Why do Female Athletes Attend more Male Athletic Events versus Female Athletic Events?” Society for Marketing Advances Proceedings.

Cudmore, B. Andrew and John R. Patton (2005), “Interactive Direct Marketing,” 2005 International Conference on Industry, Engineering, and Management Systems (IEMS).

Cudmore, B. Andrew, (2004) “The Benefits of a Copycat Strategy and the Differences between Store Brands: A Focus on Quality," 2004 Federation of Business Disciplines conference. 

Cudmore, B. Andrew (2004), “Motivations: Understanding the many Markets of Ecotourism in Hungary,” 2004 Federation of Business Disciplines conference. 

Becker-Olsen, Karen, B. Andrew Cudmore and Scott Swain, (2003), “When Nice Guys Finish First: An Investigation of Celebrity Character and Fit on Brand Evaluations,” European Advances in Consumer Research, 6, 347-349.

Cudmore, B. Andrew (2002), “Brand Equity Dilution in Healthcare Partnerships,” The Proceedings of the Society for Marketing Advances, 204-205.   

Cudmore, B. Andrew, Scott D. Swain, Karen Becker-Olsen (2002), “The Effect of Endorser Behavior on Brand Attitudes: The Moderating Role of Product Knowledge,” The Proceedings of the Society for Marketing Advances, 83-84.

Chambliss, Karen, B. Andrew Cudmore, Michael H. Slotkin and Alexander R. Vamosi (2002), “Nature-Based Tourism in Practice:  Empirical Analyses of the Space Coast Birding and Wildlife Festival,” National Business and Economics Society Proceedings. Maui, HI, (cd format).

Chambliss, Karen, B. Andrew Cudmore, Michael H. Slotkin and Alexander R. Vamosi (2002), “Nature Tourism in the Florida Keys: Performance Analysis and Strategic Planning,” Society for Advancement of Management Proceeding. Washington, DC, 685-697.

Cudmore, B. Andrew, Terry M. Lease, Barbara G. Pierce, Michael H. Slotkin and Alexander R. Vamosi (2001), “Student Perceptions on Distance versus Traditional Classroom- Based Learning: Survey Results from a Dual Taught Accounting Course,” American Academy of Accounting and Finance Research Proceedings. New Orleans, LA, (cd format). (Presented by co-author)

Cudmore, B. Andrew (2001), “Healthcare Medical Center Partnerships: A Dilution of Brand Equity?” The Proceedings of Academy of Business Disciplines, (ed.) C.D. Strupeck.

Cudmore, B. Andrew (2001), “The Importance of Consistent Customer Impressions of a Salesperson in a Retail Encounter,” The Proceedings of Academy of Business Disciplines, (ed.) C.D. Strupeck.

Cudmore, B. Andrew and Scott D. Swain (2001), “When Bad is Good: The Resilience of Consumer Brand Evaluations to Negative Information about their Celebrity Endorsers,” The Proceedings of Academy of Business Disciplines, (ed.) C.D. Strupeck.               

Cudmore, B. Andrew (1998), “Normative Influences: A Rational Perspective on Antecedents of Behavior within Exchanges,” Southwestern Marketing Association: Advances in Marketing, (Eds.) Joyce A. Young, Dale L. Varble and Peter J. Gordon, 32-39.

Cudmore, B. Andrew (1997), “Optimal Stimulation Tendencies and Internet Use,” Southern Marketing Association 1997 Proceedings, (Eds.) Elnora W. Stuart and Ellen M. Moore, 330-333.

Recognition & Awards

• 2022 - COB Institutional Research Incentive Award  

• 2010-2017 - Seven different external small educational grants 
  • AFPM Recruitment Challnege
  • Credit Karma
  • MBA/MSIE
  • American Petroluem Institute
  • America’s National Gas Alliance
  • Chevrolet ad Campaign
  • Honda CRZ Social Marketing Campaign
• 2002-2007 - Four different external grants 
  • Melbourne International and Space Coast Tourism
  • Ron Jon's Surf Shop 
  • Survey Academic
  • Educational Partnerships Program (EPP)

• 2003 - School of Management Research Award         
• 2002 - School of Management Research Award          

Research

Research & Project Interests

• Corporate Social Responsibility and Innovation
• Environmental Protection, Sustainability, and Social Marketing
• Brand Image and Package/Label Design
• Technology in Business and Website Usability
• Sports Marketing
• Consumer Literacy/Fluency